The Avenue Mine Blog
Expert advice on finding venues, working with vendors, and planning events that leave a mark.
How a concert settlement works, from gross to net box office receipts to the artist's payout, plus how to run a debrief that improves the next show.
Read article
How to write an emergency action plan for a concert, covering medical coverage, severe weather, show stops, evacuation, shelter-in-place, and communication.
How to plan entry lanes, screening, ticket scanning, and credential zones so the line moves, the venue stays secure, and doors open on time.
How to set up tracking, structure paid social campaigns, retarget the right people, and use email to turn interest into ticket sales.
A week-by-week concert marketing plan, from announcement and presale through the final push, plus how to divide budget across channels and read sales pace.
How to structure price tiers, decide when dynamic pricing makes sense, handle fees transparently, and manage holds, kills, and comps without losing sellable inventory.
A detailed, hour-by-hour run of show for a three-act concert, with the logic behind each block and the buffers that keep you inside curfew.
The advance is where a show is won or lost. Here is a complete production advance checklist covering schedule, technical, hospitality, logistics, and settlement items.
How to translate an artist's needs and a venue's limits into a production specification: staging, PA, monitors, lighting, rigging, and power.
The paperwork that keeps a concert legal: which permits to expect, how event insurance works, music licensing, and a compliance timeline you can work back from show day.
The engineering side of crowd safety: how to think about crowd density, specify a front-of-stage barricade, and calculate whether your exits can actually clear the room.
How to size a concert security team, divide the site into zones, and build a command structure that holds up when something goes wrong.
How a venue gets paid shapes who carries the risk on a show. Here is how flat rentals, percentage rents, co-promotions, and door deals work, with illustrative math for each.
Are you sure?
