The Avenue Mine Blog

Stories, guides & ideas for unforgettable events

Expert advice on finding venues, working with vendors, and planning events that leave a mark.

Ticketing & Promotion (3)

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Paid Social and Email for Ticket Sales: Targeting, Tracking, and Retargeting

How to set up tracking, structure paid social campaigns, retarget the right people, and use email to turn interest into ticket sales.

SA Super Admin · Oct 25, 2026

Ticketing & Promotion 6 min read

Promoting a Concert: A 10-Week Marketing Plan

A week-by-week concert marketing plan, from announcement and presale through the final push, plus how to divide budget across channels and read sales pace.

SA Super Admin · Oct 24, 2026

Ticketing & Promotion 7 min read

Ticketing Strategy: Price Tiers, Dynamic Pricing, Fees, and Holds

How to structure price tiers, decide when dynamic pricing makes sense, handle fees transparently, and manage holds, kills, and comps without losing sellable inventory.

SA Super Admin · Oct 23, 2026